[quote]So you have a marketing budget and you want to get started with Adwords. You’ve heard great things about it, and you’ve read up on all kinds of pro techniques. You deposit your first £100 and you start structuring an ad. Then, you activate your campaign, sit back and wait for the traffic to flood [...]
Of course, using Adwords without expertise can be a losing game financially. Once clicks start to register in the account, it’s all too easy to lose sight of the goal: increasing sales of your products or services. Many people don’t hire a PPC consultant. They dive straight in with a list of broad search terms, [...]
Most small businesses are used to the idea of using keywords in their content for search engine optimisation (SEO). But every year, the algorithm used by search engines becomes more finely-tuned. Content may still be king, but social media is also fast becoming an important factor in the weighting of search results. Just over a [...]
Last updated by Mark Johnson at .