Here’s a question recently posed at an online marketing event in the UK – does SEO have the potential to be a bona-fide recession-buster? Optimism aside, there’s really no escaping the fact that the British High Street has taken one hell of a wallop from the recession and is in some areas looking decidedly bleak. [...]
Read MoreCan Google tell the difference between guest blogs and sponsored blogs? There is a very big difference between the two, as sponsored blogs are those that come in the form of promotional material like advertorials in various publications. As such, this is something that really shouldn’t be hidden from Google and should instead be clearly [...]
Read MoreIf you’ve been working hard on an SEO campaign and are starting to see your search engine rankings improve, it makes sense to assume that your sales will naturally increase. Unfortunately though, this isn’t always the case. You might be getting more traffic to your site, but if you aren’t managing to covert them into [...]
Read MoreOne of the scariest emails you’ll ever receive from Google – of hopefully won’t receive – is that which informs you of a manual penalty having been discovered as using unnatural links and techniques frowned upon by the powers that be. It’s a horrible feeling and even more so in instances where those in question [...]
Read MoreEveryone at this stage knows, or at least should know that analytics are important. To some extent it is the data a marketing professional spends his or her time trawling through that facilitates everything positive that follows. Being a successful marketer means inherently being a competent analyst at the same time, which demands the use [...]
Read MoreOnline business owners never seem to be able to let their guard down for more than a day or two, before Google comes along and once again slaps them in the face with a rather terrifying algorithm update. And in the latest instance, talk of the town is centred around Google’s Merchant Quality Update – [...]
Read More