Capturing your audience’s attention is very important when it comes to your overall conversion rate. After all, what is the point of having a web site if you can’t get people to follow through to your site? It really all comes down the your landing page, and how effective it. There are so many internet [...]
Over the past month on the blog, we’ve been looking at the nature of link building. It’s clear that the discipline is changing, and since developments over the past year including Google’s Penguin update, black hat is well and truly off the agenda. What matters the most now is relationships. In this post, we’ll discuss [...]
It doesn’t take a genius to realise that SEO is a quick paced, ever changing discipline. The practices that were widely accepted just a few years ago have in some cases become obsolete, and it can even be the case that previously used methods can do more damage to your website than good. So what [...]
If your site isn’t linked to a whole bunch of other sites and pages within your niche, you will never rank in the upper echelons of Google…never. It’s hard to put a figure on it, but the general consensus agrees on a minimum of somewhere between 30 and 250 good quality links for a business [...]
Link building is perhaps the single most-changed SEO element of all when looking at how it has been used over the years. Not that the value of basic principles of link building have shifted a great deal, but rather in terms of what needs to be done to get ahead and avoid penalisation, the goalposts [...]
These days almost anyone can produce a video and distribute it online. The accumulation of millions and millions of videos on YouTube and across the internet is testament to what is undoubtedly a modern phenomenon. But all this noise is beginning to have a dampening effect on the higher end content being produced by real [...]
