The landscape of SEO has changed almost beyond recognition over recent years, which of course is interpreted as both a great and a terrible thing – depending on who you ask. As of right now, it’s never been more difficult or demanding to go about a strategy that brings a site even close to the [...]
Read MoreIn April 2011, Stanford product design student Evan Spiegal stood in front of a group of his peers and presented his idea for ‘Snapchat’, an app that allows users to share photos with friends that would then disappear in a matter of just seconds. If you will, it’s an extension of text messaging that’s similar [...]
Read MoreThe changing world of employment and the increased use of the internet has completely revolutionised the way that people do business. Not only are consumers searching for and buying products and services online, leading to a heightened demand for search marketing skills, but there are now more people than ever before working from home and [...]
Read MoreIn order to compete or even survive in the corporate world, it has become mandatory to operate an online presence. However, this no longer offers any guarantees of remaining viable or relevant in the face of such stiff competition – particularly those at the smaller and newer ends of the business spectrum. According to recent [...]
Read MoreOptimizing content and leveraging keywords to drive traffic is the job. But the opportunity comes from combining your rich, intent data with customer behavioural and attitudinal data to develop insights about the marketplace and the business. What can you do to make yourself a better analyst? What are the traits of the truly great? Knowing your raw [...]
Read MoreIf you’re a regular reader of the blog, you’ve probably noticed that we like to drill down into current SEO issues and examine what’s happening and what practitioners can learn that will benefit their sites. Every now and again though, it’s useful to take a step back and take a look at the bigger picture. [...]
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