Google’s Matt Cutts has become the official face of Google SEO in recent years. While the search giant like to keep their cards understandably close to their chest when it comes to giving ranking factors away, they do occasionally give us some clue what we should be doing to improve search rankings. Perhaps more common [...]
Read More google, matt cutts, over optimisationMost of us have some awareness of social media in a personal capacity. You probably already have one or two social media profiles yourself. Whether you keep in touch with family and friends on Facebook, share links on Twitter, watch videos on YouTube or connect with colleagues on LinkedIn, you’ll no doubt have some understanding [...]
Read More[quote]So you have a marketing budget and you want to get started with Adwords. You’ve heard great things about it, and you’ve read up on all kinds of pro techniques. You deposit your first £100 and you start structuring an ad. Then, you activate your campaign, sit back and wait for the traffic to flood [...]
Read More Google Adwords Management, Google Adwords ProfessionalOf course, using Adwords without expertise can be a losing game financially. Once clicks start to register in the account, it’s all too easy to lose sight of the goal: increasing sales of your products or services. Many people don’t hire a PPC consultant. They dive straight in with a list of broad search terms, [...]
Read More Adwords Optimization, PPC, PPC Consultant, PPC Expert, PPC SpecialistMost small businesses are used to the idea of using keywords in their content for search engine optimisation (SEO). But every year, the algorithm used by search engines becomes more finely-tuned. Content may still be king, but social media is also fast becoming an important factor in the weighting of search results. Just over a [...]
Read MoreThe latest Panda update was released by Google some months ago, but what are its effects on SEO and what does it mean for SEO marketing in general? The Google Panda update has been released to reduce the number of low quality websites in the Google index. There are many factors that can cause a [...]
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