Over the past month on the blog, we’ve been looking at the nature of link building. It’s clear that the discipline is changing, and since developments over the past year including Google’s Penguin update, black hat is well and truly off the agenda. What matters the most now is relationships. In this post, we’ll discuss [...]
If your site isn’t linked to a whole bunch of other sites and pages within your niche, you will never rank in the upper echelons of Google…never. It’s hard to put a figure on it, but the general consensus agrees on a minimum of somewhere between 30 and 250 good quality links for a business [...]
Link building is perhaps the single most-changed SEO element of all when looking at how it has been used over the years. Not that the value of basic principles of link building have shifted a great deal, but rather in terms of what needs to be done to get ahead and avoid penalisation, the goalposts [...]
The general premise behind link building is one of the simplest in the whole SEO spectrum. You place links on the sites of other people or businesses, Google is impressed by how many people want to link to your site and thus your authority is improved – as are your rankings. Sadly – and as [...]
These days, it doesn’t take an SEO genius to know that not every backlink is a worthwhile backlink. In fact, most have come to accept that backlinks can be as dangerous as they are beneficial, if its respective source says little to nothing for the authority of the site it points to. So it’s all [...]
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