What’s the best strategy for spending when it comes to e-commerce marketing? Do you spend money on formulating and implementing a complete SEO strategy, or do you instead invest in PPC and get a faster and more accurate idea on which keywords generate the most profit? PPC Defined Pay Per Click, or PPC for short, [...]
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Google is a business too. This may on the face of it seem like a strange statement to make but for the majority of people Google, and to a lesser extent Yahoo/Bing and the other search engines, have become an intrinsic part of life. Quite simply, if we need information we Google it. Thanks to [...]
[quote]So you have a marketing budget and you want to get started with Adwords. You’ve heard great things about it, and you’ve read up on all kinds of pro techniques. You deposit your first £100 and you start structuring an ad. Then, you activate your campaign, sit back and wait for the traffic to flood [...]
Of course, using Adwords without expertise can be a losing game financially. Once clicks start to register in the account, it’s all too easy to lose sight of the goal: increasing sales of your products or services. Many people don’t hire a PPC consultant. They dive straight in with a list of broad search terms, [...]
Last updated by Mark Johnson at .