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Google is a business too. This may on the face of it seem like a strange statement to make but for the majority of people Google, and to a lesser extent Yahoo/Bing and the other search engines, have become an intrinsic part of life. Quite simply, if we need information we Google it. Thanks to [...]Read More Google sponsored listings, Paid search sdvertising, Pay per Click, PPC
[quote]So you have a marketing budget and you want to get started with Adwords. You’ve heard great things about it, and you’ve read up on all kinds of pro techniques. You deposit your first £100 and you start structuring an ad. Then, you activate your campaign, sit back and wait for the traffic to flood [...]Read More Google Adwords Management, Google Adwords Professional
Of course, using Adwords without expertise can be a losing game financially. Once clicks start to register in the account, it’s all too easy to lose sight of the goal: increasing sales of your products or services. Many people don’t hire a PPC consultant. They dive straight in with a list of broad search terms, [...]Read More Adwords Optimization, PPC, PPC Consultant, PPC Expert, PPC Specialist
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