Can Google tell the difference between guest blogs and sponsored blogs? There is a very big difference between the two, as sponsored blogs are those that come in the form of promotional material like advertorials in various publications. As such, this is something that really shouldn’t be hidden from Google and should instead be clearly [...]Read More
If you’ve been working hard on an SEO campaign and are starting to see your search engine rankings improve, it makes sense to assume that your sales will naturally increase. Unfortunately though, this isn’t always the case. You might be getting more traffic to your site, but if you aren’t managing to covert them into [...]Read More copywriting, SEO, website conversion
One of the scariest emails you’ll ever receive from Google – of hopefully won’t receive – is that which informs you of a manual penalty having been discovered as using unnatural links and techniques frowned upon by the powers that be. It’s a horrible feeling and even more so in instances where those in question [...]Read More google, Google's changes, over optimisation, Panda, SEO, seo mistakes
Online business owners never seem to be able to let their guard down for more than a day or two, before Google comes along and once again slaps them in the face with a rather terrifying algorithm update. And in the latest instance, talk of the town is centred around Google’s Merchant Quality Update – [...]Read More google, Google algorithm updates, Google's changes, SEO
The landscape of SEO has changed almost beyond recognition over recent years, which of course is interpreted as both a great and a terrible thing – depending on who you ask. As of right now, it’s never been more difficult or demanding to go about a strategy that brings a site even close to the [...]Read More google, link building, seo mistakes
The changing world of employment and the increased use of the internet has completely revolutionised the way that people do business. Not only are consumers searching for and buying products and services online, leading to a heightened demand for search marketing skills, but there are now more people than ever before working from home and [...]Read More SEO, SEO practitioners, SEO skills
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