Online Reputation Management Online reputation management isn’t new but it is becoming more and more important for organisations and individuals. Reputation management is essentially managing, monitoring and responding to communication about your brand on third party websites. It’s all about ensuring that the voice of your brand is present and engaging in the online world [...]
If you’re using social media as a way to advertise a product or a service, you’re using it in a way that was not the original intention of the technology. Social media was originally designed as a way to socialize, not too surprisingly, and that means that you have to be creative with this format [...]
Link building has always been one of the most important and potentially powerful tools at the disposal of any SEO expert, which remains just as true today as ever before. However, the problem faced by most these days is that plenty of the tactics and techniques that used to be just fine a few years [...]
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To understand audience engagement means to throw out the notion of consumers being anything close to statistics and accept, appreciate and revel in the fact that they are human beings. This basic principle can be the very making or undoing not only of a marketing campaign, but pretty much of any business as a whole. [...]
Marketing never sleeps – and that will certainly be true from now on as the trend towards real-time, or ‘moment marketing’ takes hold. One leading Twitter executive says it is going to become increasingly important for brands. But does this mean that they have to be switched on to conversations 24/7? Dara Nasr, head of [...]
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