Marketing never sleeps – and that will certainly be true from now on as the trend towards real-time, or ‘moment marketing’ takes hold. One leading Twitter executive says it is going to become increasingly important for brands. But does this mean that they have to be switched on to conversations 24/7? Dara Nasr, head of [...]

The rise of content marketing has flourished as consumers shut off to traditional marketing methods. Most consumers can now skip TV advertising, spurn magazine advertising and absorb online data without a second thought for brand messages. But what is content marketing and is it just a passing trend? The Content Marketing Institute describes it as: [...]