To understand audience engagement means to throw out the notion of consumers being anything close to statistics and accept, appreciate and revel in the fact that they are human beings. This basic principle can be the very making or undoing not only of a marketing campaign, but pretty much of any business as a whole. [...]Read More
Marketing never sleeps – and that will certainly be true from now on as the trend towards real-time, or ‘moment marketing’ takes hold. One leading Twitter executive says it is going to become increasingly important for brands. But does this mean that they have to be switched on to conversations 24/7? Dara Nasr, head of [...]Read More
The rise of content marketing has flourished as consumers shut off to traditional marketing methods. Most consumers can now skip TV advertising, spurn magazine advertising and absorb online data without a second thought for brand messages. But what is content marketing and is it just a passing trend? The Content Marketing Institute describes it as: [...]Read More
When you’re thinking about your social media campaigns, it’s easy to get bogged down with all the minor details and forget about the bigger picture. But if you want to make a difference to your business, it’s wise to keep the rules of social media management in mind. Here, we take a look at what [...]Read More social media, social media rules
Can chief executive officers (CEOs) employing the “Personal Touch” outperform those who do not? The “Personal Touch” in this case is a digitally connected leadership style; engaging with stakeholders and consumers in a two-way dialogue using digital channels. But only 7% of leaders are using it, according to a new study commissioned by Sitecore, with [...]Read More
Google+ will surpass Facebook’s social sharing by February 2016, according to a new report. But will Facebook win the global race to be the most popular social network with the greatest penetration over the coming years? The US study from Searchmetrics was based on a comparison of average monthly increases in the number of Facebook [...]Read More
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