Our Content Marketing & Link Building packages are designed to complement the new SEO landscape of 2012. With the recent Panda updates and Google’s action against “unnatural” Link profiles it has become all too apparent that traditional methods of link building are becoming less effective.
Our focus for 2012 and beyond for link building is to “stimulate” a natural link profile by posting regular high quality, SEO optimised blog posts on your Blog – automatically linked to a number of social media sites and RSS channels to maximise reach and distribution. We also create a number of separate high quality “Content Items” on well-respected sites such as Blogger, Squidoo, Hub Pages and Mashable etc.
We will bookmark and create a small number of anchor-text rich links to the blog post and content items to assist the search engine crawler find them and index them, but will rely on a natural link profile to also generate as per the latest Google guidelines.
Each post will be designed to generate genuine interest and value to the reader, and stimulate social sharing and natural linking to form a “Golden thread” of natural high quality links pointing back to your website.
We also supplement content marketing with ‘Online Community Participation’, which means actively taking part in online discussion on behalf of your Brand, contributing on relevant forums and blogs, making useful, high quality contributions to serious discussions and where possible gaining links or mentions to your site or blog posts and generating brand awareness. We also use these channels to find guest blogging and unique link opportunities. We cannot put a fixed quantity on these outreach link building techniques, but they will be reported on in your monthly report (only available in advanced packages).
|On-site Blog Posts (per Month)||2||4||8|
|Social Media Sites created and auto-linked to blog posts||10||25||50+|
|Unique "Content Items" created Per Month||2||5||10|
|Anchor Text Rich Links||50||100||250|
|Online Community Participation / Guest Blogging||NO||YES||YES|
|Monthly activity report||YES||YES||YES|
|Monthly Subscription Fee||£299.00||£449.00||£999.00|