Google uphold their own beliefs and adjust their algorithms
It’s spring and everywhere there are examples of fresh growth, not necessarily under the Chancellor of the Exchequer’s window it has to be said, but nature is producing her annual trick of looking new and if you know what is good for your website you will be doing exactly the same. As, guess what? Google announced more changes to their algorithms.
2012 Google make 50 tweaks, we look at a few
Just like any experienced gardener knows, your back yard is in a state of constant change and it requires weeding, training, planting, pruning and watering regularly if it’s going to flourish and give back the results you hope for, as well as being a pleasure to look at. So armed with this particular extended metaphor we can have a look at just a few of the 50 adjustments Google have made over the last few months that will affect just how successfully your virtual ‘garden’ might grow.
Google’s Panda Algorithm in Black and White
I suppose what really impresses is that Google Panda algorithm is impacting on rankings quite dramatically and those who are tending their websites regularly, are seeing the benefit, judicious pruning and weeding of redundant website materia,l is having on search results. Flagrant advertising and general dross is going the way of all unwanted biomass and that is beneficial for those sites we all want to see flourish and appear prominently when hitting ‘search’.
Don’t ‘Curlup’ and Take It Easy If you want Ranking Improvements?
So Curlup (the code name; give me strength ) is making subtle changes to how quality sites are being ranked, although nothing much is being offered in terms of advice, but then that may not be such a bad policy as the last thing we want is a standardized format, I mean, look what national testing has done to creativity in education for example? If in doubt, update, renew, amend, explore, or employ any meaningful strategy to re-present the old so it appears fresh!
Ask for Professional SEO Advice
Ultimately what every web master (sic) has to bear in mind are the users of the site. Seek feedback; ask trusted professionals or colleagues, ‘How does this site make you feel?’ They are often pretty good initial starting points although an SEO professional can offer specific advice. Ask the fundamental questions, ‘Would you buy this service/product? If not, why not?’ You can then make basic changes to copy, layout, design, images, speed etc. accordingly before asking for specific SEO assistance.
‘Use By’ and ‘Sell By’ Your Guide to Website Freshness.
This links of course to (Freshness) which had a massive impact last year, so much so that Google restricted the changes to news-related browsing but now it affects all searches. So what impact will this have on a website? Top to bottom it means constant monitoring and I’m afraid that may well mean daily tweaks. Just like the committed gardener strolls in the garden every morning checking for potential problems and assessing growth, this virtual stroll needs to become routine. This will maximize the site’s leverage and alert Google to updates. The market place has never privileged staleness so why should companies think it is appropriate on the internet? You have been warned.
What the %,$,@,+ ?
In the past, blog writers have often been directed against adding punctuation marks to headings or H1tags, but pertinently, symbols are now going to be indexed and those used most frequently will begin to appear, so think ‘%’, ‘$’, ‘\’, ‘.’, ‘@’, and ‘+’. And no that is not a polite way of expressing what I am currently thinking, although I do have some concerns as a writer. Someone tell me please what will happen when SEO’s and those with a similar interest, start to break up long key word phrases with punctuation (God forbid!) like a full stop; surely if punctuation now figures on indexing it will begin to impact on the new algorithm and will that actually help? We shall see.
Google algorithms are for life not just for Christmas.
So dear readers, these Google algorithm changes continue to make demands on every aspect of your web site presence even a landing page and everything about them needs to be amended regularl. I am guessing, much creativity is going to be required to maintain a dynamic feel. Let’s not underestimate the commitment, a website’s for life not just for Christmas. Are there any suggestions regarding who might head up the new RSPCW charity?
Score well with professional SEO
The impact of these new Google algorithm changes offer massive employment opportunities for those seeking work in content writing, search engine optimisation and all points in between, but whatever you do, keep an eye on website analytics and see how they are being affected. Then reach for the insecticide or better still, a reputable SEO company!