If you’re using social media as a way to advertise a product or a service, you’re using it in a way that was not the original intention of the technology. Social media was originally designed as a way to socialize, not too surprisingly, and that means that you have to be creative with this format to use it for business. Here are some tips in that regard.
Keep Your Personal Profile Personal
Don’t integrate your personal profile with your business profile. This is just asking for a disaster. Make a profile for your business and keep your personal life off of it. It’s a lot easier to damage your reputation with one unprofessional post than it is to recover it by trying to take back something you said that didn’t go over well.
Griping on social media is practically an institution at this point. When you’re making business posts, avoid complaining about the state of your business or how it’s not working out the way you wanted. You may be looking for sympathy buyers or just plain sympathy, but that’s not what you’re going to get. No one wants to buy a product that no one else seems to want and, if you’re complaining about your business, you’re telling people that no one wants your product.
Watch the Comments
Don’t unfriend negative commenters, but make sure their comments are on topic and not just disparaging blather. No one wants to listen to the latter. If they have a legitimate complaint about your product, use it as a way to engage with them and, by all means, leave it up. It just makes you look cowardly and controlling if the comment does bring up a valid point and you take it down just to avoid the controversy.
Link Sites and Profiles Intelligently
There are WordPress premium themes and plugins that you can use to link your social media profile to your blog site. Some of them will automatically push content from one to the other. This makes it even more imperative that your content is good. Good content will get a chance to reach more viewers; bad content will get a chance to turn more viewers off. Make sure you’re not linking to your personal profiles from your blog site, as well, unless your blog is entirely personal, in which case it’s a great idea to do so.