What is local SEO?
Some small businesses serve people all over the world, but some only work with local customers. If your business operates within a certain location or area, SEO for local business will help you target the right people online and stop you unwittingly targeting people who are hundreds or thousands of miles away.
Think about the way you search. If you need a plumber, you could turn to Google for help in finding one. How would you search for that service? You’d probably type in the service name, then add a location keyword to your search term to narrow down your results. This is where local SEO services kick in.
You might also turn to sources of local listings to find what you’re looking for. In the same way that we used to rely on the Yellow Pages, we now turn to their digital equivalents like Google Places. This allows us to search for what we want in very specific areas, using town names or postcodes to discard any company that isn’t located close by. This is also an area where local SEO can improve your position.
Why do I need local SEO services?
SEO for local business is an extension of regular SEO that helps customers nearby to find you. If you don’t hire someone to help, it can be very difficult to get this right. You are looking for a smaller, more specific yet more lucrative audience. Targeting customers locally means experimenting with different location keywords and comparing different strategies.
Consider the search for a plumber. There are hundreds of plumbers in the UK. If they
When you type your search terms into Google the following month, the plumber down the road appears in first position in your search results. Why? He is the only person that hired an SEO consultant to improve his company’s local SEO.all compete on the same phrases, they’ll spend a lot of money on marketing to a very broad audience, most of whom will be disinterested.
Local SEO services help you to balance your budget, focus your keywords and drive your marketing more effectively. Our team can help you to outsmart some of your biggest competitors.
How does SEO for local business work?
Our SEO experts will analyse your business to decide what your company needs to do in order to improve its ROI and visibility. We’ll come up with a comprehensive strategy for maximising your reach to local traffic online through geographically targeted SEO and Google Places optimisation. These services can be provided on their own or as a package, combining local search optimisation with other SEO services such as conversion rate optimisation or SEO copywriting.
We pride ourselves on getting to know our clients and the way they do business. We don’t just look at your company, though: we look at your competitors too. Our team will come up with ways to outmanoeuvre them and dominate the search results in your area.
How do I get started with local SEO?
Send us a quick message via our contact page today. We’ll reply with more information about our cost-effective local SEO services and Google Places SEO.Contact us for a Free no obligation quotation Now!