Mobile SEO

What is mobile SEO?

So how is Mobile SEO different to normal SEO? Well, it isn’t really as far as the search engines go. Mobile search results are not very different to the normal search results. The big difference between normal SEO and Mobile SEO is predominantly related to USER EXPERIENCE!

More and more people are relying on their smartphones and tablet PCs as a source of information. Chances are you’ve used your mobile device to look up some of your favourite websites in the past. You might have made a purchase from an e-commerce store.

You may have had some problems using some sites or services because the sites are a little awkward to use, particularly on smartphones, because the screen is so much smaller. Some sites are tricky to navigate, and in many cases, it’s easier to give up and look for a competitor website.

Normal websites aren’t designed for mobile devices. Mobile website design can help combat this problem. Creating an alternative layout improves user experience, increases conversions on from mobile visitors and reduces visitor bounce rate.

Why do I need to consider mobile web design?

SEO initially guides visitors to your site. It then turns those page views into conversions (enquiries or sales). If your website isn’t properly optimised for mobile visitors, you will be losing a lot of people at the second stage because your website isn’t welcoming to them.

Have you looked at your website using a smartphone? You might be surprised at how difficult it is to use. Links may be very small – too small to tap with a finger without a lot of zooming and scrolling. The layout will almost certainly be too wide and the text will be tiny. Objects that run in Flash may not work at all, so that fancy navigation bar at the top of your website may actually be missing.

Figures from EFF and Macquarie (Nov 2011) predict that mobile search will account for 22 per cent of total search revenue by the end of 2012. It is essential to pay attention to your mobile website design if you want to capitalise on that surge in mobile traffic. Otherwise, you could be losing out. Most users won’t bother to struggle with a website that doesn’t work.

How does SEO for mobile work?

Our mobile website development team could dumb down your website so it works on mobile devices, but that’s not what we’re about. We want to give all your visitors the best possible experience, no matter what kind of device they are using. That’s why we create a second version of your site using mobile SEO techniques.

We then use redirects to ensure that mobile visitors are automatically forwarded to the version of your website best suited to their device. Those who visit as a result of a mobile search will always be forwarded to the mobile website.

This mobile friendly version of your website need not impact on your main website. It displays the same content and information in a more compact way. We strip out any unnecessary elements that would cause problems, like dynamic scripts and large images. At the same time, our mobile web design team work on enhancing the general user experience, ensuring you capture as much mobile traffic as possible. The end result is a lightweight, speedy website that’s a joy to use on your phone.

How do I get started with mobile website design?

Contact our team today for a chat. We’ll take a look at your existing website and advise you on the best strategy for mobile SEO.