Q&A Corner With Our CEO
I set up a brand new website last March and was full of optimism but somehow the sparkle has gone from the pages and I feel I am just not sure how to generate traffic. To be honest I never thought it would be so difficult. Why has my website been such a failure?
This is quite a common perspective in my experience especially if you have never been a webmaster before. The one thing I would say is that patience is key. Your dilemma cannot be solved overnight and impatience really isn’t particularly helpful. Of course there are potentially successful strategies which can be implemented but they all take time to build, week on week. People expect results overnight and to be honest, anyone who promises them is unlikely to create anything of lasting value. Clients who use SEO services and make the commitment to be in for the long haul see a vast difference that develops over time.
Yes, but I have been blogging daily since April this year and don’t seem to promote any shares, ‘likes’ or re-tweets, although my Google presence benefitted massively; it’s all rather disheartening.
I checked your end reports and Google ranking. You are producing high quality, informative and engaging copy and this is exactly what the new Google algorithm promotes, therefore you are spot on with that. What I would say, however, is that although articles such as ‘10 ways to boost traffic’ say a lot about re-tweets etc. have you considered that quite often it’s all about self- interest? In my opinion most people only share tweet or like stuff so they can keep producing interesting content for their own “followers”, basically to make them look like an authority on the subject. Therefore to capitalise on this phenomenon, why not try producing stuff your readers would actually like to promote to others? Shift the emphasis slightly and see what happens. Rather than just posting on your own blog have you considered guest posting? Guest blogging is a great way to advertise your service, brand or product, so why not give it a try and see what traffic it generates?
I rarely guest post, I didn’t think anyone would be interested in what I had to say.
To be frank, that is probably your big mistake. You are likely to find you would do much more good for your website guest posting on other sites as well as blogging on your own. I suggest you spend some time finding sites within your niche and offering some posts. But a word of warning, do check their guidelines first before you write or submit as some are extremely picky about what they require. You might find you waste valuable time by offering them something that doesn’t fulfil their criteria. Some, for example want a title for each paragraph, some actually stipulate the number of paragraphs or links or have a specific tone they wish to have maintained. Others require an image and so on. Basically to do this well requires patience and research. Also ensure the sites allow at least 1 ‘do-follow’ link pointing back to your website in either the body of the post or in the author’s box at the bottom (also known as a resource box or by line.)
This will definitely help with your rankings and page rank and might also drive additional traffic to your website.
The problem is I have written so much content in my blogs I feel like they have literally fallen down a black hole and it seems like so much effort with not enough payback.
If you feel like that then there are quite a few tactics you can employ to refresh the content. Try reviewing your back catalogue making sure your titles really are optimised for SEO purposes. In fact I might suggest that time can be well spent ensuring both title and content of your pages really grabs the readers’ attention when they see their search results. People do see the meta descriptions ib the search engine listings, after all this is all they have to go on initially and the date can make a difference too if people are after news and development for example. I would say, titles, permalinks and snippets could all do with some creative attention and you will probably find an increase in traffic follows. After all, search engines preference the first few words and therefore using keywords effectively is a useful exercise to carry out on existing content. If you also optimise your descriptions and stop relying on auto descriptions you can really entice a visitor to click through by using a keyword carefully.
And finally, also go through your back catalogue looking for internal link opportunities. Internal linking not only encourages additional page views and keeps visitors on you site longer it can also help direct traffic and link juice to your main ‘money’ pages thus increasing conversion.
Thanks Mark, I have quite a few things to attend to and I shall keep you posted regarding the developments.
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