Google (and other search engines) crawls the content of your web pages to determine the theme and relevant keywords for your site. If the search engine robots can’t find your target keywords in the content they don’t rank them, it’s that simple. So it is obvious quality content is one of the key factors that determines your search engine position.
If your content is well optimised (target keywords positioned within the text), the search engines will know and understand which keywords to rank you for, and well ranked websites tend to attract lots of highly targeted, organic search traffic: The best bit is, it doesn’t cost you a penny. That’s what every business needs. But many small companies are soldiering on with old websites that haven’t been optimised, and they’re missing out on traffic that could be bringing in lots of income.
Content writing is often neglected
It can be hard to dedicate the time to writing your own website. Content writing is incredibly time consuming: not only do you have to draft up each page, you have to include SEO and re-draft the page several times to get the flow of the keywords just right. The quality of the content is also vital: you need to have a constant flow of interesting articles to encourage return visits to your blog. Many small business owners don’t have time to write a whole website well. Some don’t feel confident writing to SEO guidelines. They may also not have the guidance of an SEO consultant, so they’re not sure which keywords to use in the first place.
SEO content writing is also an ever-evolving task. Once your content is written, it’s normal to expect it to be revised and tweaked over time. You might choose to target different keywords or create new landing pages for your Adwords campaigns. You may also see high bounce rates on some pages (when someone lands on your site and leaves straight away): that will force you to reconsider the content. Usability tests and client feedback may also prompt minor re-writes from time to time. Once you’ve created the content for your own website, you’ll need to concentrate on link building: providing relevant, interesting, great-quality content for other websites with links back to your own site. You’ll also need press releases to spread news about your company and generate interest in your brand.
Finally, there’s the issue of regular updates. Google likes to see regular content being posted every few days, and it’s advisable to have a blog for that purpose. Blogs are also great when it comes to engaging with social media and prompting sharing. But they take time to build, maintain and manage.
With all these content writing tasks to think about, it’s often better to outsource SEO writing to experienced SEO article writers. If you don’t have the time to write, outsourcing is ideal. If you’re not a natural writer, you’ll always get a better result if you outsource to someone who has the skill to make your content valuable, engaging and unique.
Ways a content writer can help
Just as you’d normally outsource the design of your website to an expert, most companies now choose to outsource SEO content writing to specialist writers. Professional content writers are used to writing for diverse audiences, and they’re trained in SEO and copywriting techniques, so they can write articles, press releases and web pages that are primed for the web.
Blogs are also very high maintenance, but the traffic they can bring to your site through organic search results and social sharing is almost always highly targeted. The exposure you get from these shares is huge, and blogging is therefore an extremely valuable tool.
Websearch SEO has a team of writers at your disposal. Our content writers can be engaged as part of an overall SEO project, or specifically to populate a blog or write the content for your new website. Whatever your content needs, engaging one of our content writers will certainly breathe new life into your website.