Each and every time something changes in the world of SEO, so too does the encyclopedia of myths and rumours sending millions on totally wrong paths. Now more than ever, SEO is in a constant state of flux which in turn has led to all manner of weird and wonderful stories and ideas emerging from the woodwork. It’s all interesting enough, but the downside is the way in which reading into the wrong advice can lead to the kind of damage your site may never recover from.
So whether you take the SEO outsource approach to getting things done or prefer the DIY option, here’s a look at some of the most prevalent SEO myths that really need stamping out:
More SEO = Better SEO
Once maybe, but today…not so much. Anything and everything from across the SEO spectrum that is used in an OTT quantity is these days considered spam…plain and simple. And what’s more, the limit as to when an SEO element actually crosses the line into spam is becoming lower by the day – the cautious SEO of last year would be considered an outright abomination in spam stakes this year. From keywords to backlinks to article submission and so much more – never assume you’ll get ahead with an approach that focuses on quantity.
If I Please Google’s Bots, My Site Scores Points
This seems to be a logical idea on the surface, but these days will not work in your favour. You need to get noticed by Google’s bots and you need them to like you – that’s a no-brainer. Sadly there’s more to it than that though as today’s bots can tell from a mile away whether you’ve tried to appeal to them specifically rather than your site’s actual visitors. And if you have, they’ll sniff you out and your points will be stripped away…big time.
The More Content My Site Has, the Better
Another big change over recent months has been in the content department – something that again comes back to the quality versus quantity debate. In the past, you could load random or hidden pages with absolute garbage that was 99% unreadable just to make Google think your site has 275 pages and therefore must be serious business. Today though, the same 275 pages will indeed earn you some healthy points – assuming every single word on every single page is flawless in terms of relevance, quality and modernity. To use filler is to fail in SEO today and you cannot expect to get away with it.
Once In Place, an SEO Strategy Takes Care of Itself
Last up, a strong and healthy SEO strategy can set your site and your business well and truly on the road to big things. However, there’s no such thing as an SEO strategy that you can leave to its own devices and expect to bring you the world – never has been and never will be. Successful SEO means a constant and intensive program of implementation, observation, analysis, correction and further analysis in order to take home any success from the investment whatsoever. This is precisely why the SEO outsource option is usually the only feasible way forward for the average business – SEO has never been more of a full-time job in its own right.