Research shows that Facebook has cut the reach of its brands’ posts by around half, meaning that fans only see the most engaging of posts. Changes to the EdgeRank algorithm have meant that brands now have a harder time staying in the newsfeed and that Facebook has levelled the playing field between commercial and non-commercial [...]Read More
If you post, you want to be seen. However, like everything in our increasingly complex world, it’s not as simple as merely typing and pressing ‘post’. Facebook uses the EdgeRank algorithm to show, or hide updates from fans depending on numerous factors. In fact, according to PageLever only around 7 per cent of posts reach [...]Read More edge rank, engagement, facebook, ipad, social media, sweepstakes
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