When it comes to the number of users and ad revenue generation, the social media giant Facebook is perhaps the number one competitor of Google. Last year, Mark Zuckerberg thought that it’s time to offer something that their competitor is known for and thus was born a new search feature of Facebook named â??Graph Searchâ?. [...]
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Whilst several American states have legalised the recreational use of Cannabis, online giants such as Google, Twitter, and Facebook have taken a very clear stance against advertising the drug. All networks have commented that they’ll regularly review their advertising policies, and it’s been implied that things might change in the future. Still, experts have commented [...]
Read MoreThinking about running a Facebook contest for your business? It can be a brilliant business tool, but like everything else when it comes to marketing, it requires a structured and thought-out approach. After all, if you’re giving something away for free, you need to know that you’re going to be able to reap the benefits [...]
Read MorePenguin has moved us away from the murky water of black hat SEO and towards more ethical techniques such as social signals. Though, we can’t be sure as of yet how important these social media signals are to SEO, there certainly is a change in their direction. So, what do you need to know? What [...]
Read MoreGoogle+ is an SEO behemoth and one that is a completely open book for SEO. Unlike Facebook and Twitter, which operate closed policies, Google+ provides amazing SEO effectiveness for effort. And even if for marketing it is a different story than the two aforementioned platforms, it really provides a lot more scope for search engines. [...]
Read MoreResearch shows that Facebook has cut the reach of its brands’ posts by around half, meaning that fans only see the most engaging of posts. Changes to the EdgeRank algorithm have meant that brands now have a harder time staying in the newsfeed and that Facebook has levelled the playing field between commercial and non-commercial [...]
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