The landscape of SEO has changed almost beyond recognition over recent years, which of course is interpreted as both a great and a terrible thing – depending on who you ask. As of right now, it’s never been more difficult or demanding to go about a strategy that brings a site even close to the [...]Read More
If you’re a regular reader of the blog, you’ve probably noticed that we like to drill down into current SEO issues and examine what’s happening and what practitioners can learn that will benefit their sites. Every now and again though, it’s useful to take a step back and take a look at the bigger picture. [...]Read More algorithms, google, How Search Works, SEO, web spam
The fact that Google are clamping down on low quality content and web spam is old news. All good SEO practitioners know that white hat is the only way forward, and the penalties of taking part in dubious tactics will ultimately mean a reduced ranking for any website. For the first time though, Google has [...]Read More google, Google algorithm updates, Google manual actions, SEO
Last week, popular floristry brand Interflora completely disappeared from the face of the internet in terms of search marketing. Though Interflora and Google have both so far declined to comment, speculation has mounted that the company had been manipulating links to boost its search rankings. Until Thursday, the business ranked at the top of page [...]Read More google, Interflora, link building, SEO, seo mistakes
Penguin has moved us away from the murky water of black hat SEO and towards more ethical techniques such as social signals. Though, we can’t be sure as of yet how important these social media signals are to SEO, there certainly is a change in their direction. So, what do you need to know? What [...]Read More authorank, facebook, google, SEO, social signals, twitter
Google+ is an SEO behemoth and one that is a completely open book for SEO. Unlike Facebook and Twitter, which operate closed policies, Google+ provides amazing SEO effectiveness for effort. And even if for marketing it is a different story than the two aforementioned platforms, it really provides a lot more scope for search engines. [...]Read More circlerank, circles, facebook, google, SEO, social media, viral growth
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