Under the Google system of old, searchers would see results based entirely on the terms that they had typed in. The websites that showed up were the ones that had been optimised for defined keywords, through the creation of keyword optimised content. This is still true, to an extent. Type in the word ‘American Football’ and [...]
‘Why has Google changed?’ and more importantly, ‘What impact are these amendments going to have on our place in Google rankings?’
Google’s Matt Cutts has become the official face of Google SEO in recent years. While the search giant like to keep their cards understandably close to their chest when it comes to giving ranking factors away, they do occasionally give us some clue what we should be doing to improve search rankings. Perhaps more common [...]
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