Google is a business too. This may on the face of it seem like a strange statement to make but for the majority of people Google, and to a lesser extent Yahoo/Bing and the other search engines, have become an intrinsic part of life. Quite simply, if we need information we Google it. Thanks to [...]
Of course, using Adwords without expertise can be a losing game financially. Once clicks start to register in the account, it’s all too easy to lose sight of the goal: increasing sales of your products or services. Many people don’t hire a PPC consultant. They dive straight in with a list of broad search terms, [...]
Last updated by Mark Johnson at .