If you’re using social media as a way to advertise a product or a service, you’re using it in a way that was not the original intention of the technology. Social media was originally designed as a way to socialize, not too surprisingly, and that means that you have to be creative with this format [...]
Link building has always been one of the most important and potentially powerful tools at the disposal of any SEO expert, which remains just as true today as ever before. However, the problem faced by most these days is that plenty of the tactics and techniques that used to be just fine a few years [...]
When you’re thinking about your social media campaigns, it’s easy to get bogged down with all the minor details and forget about the bigger picture. But if you want to make a difference to your business, it’s wise to keep the rules of social media management in mind. Here, we take a look at what [...]
In April 2011, Stanford product design student Evan Spiegal stood in front of a group of his peers and presented his idea for ‘Snapchat’, an app that allows users to share photos with friends that would then disappear in a matter of just seconds. If you will, it’s an extension of text messaging that’s similar [...]
Thinking about running a Facebook contest for your business? It can be a brilliant business tool, but like everything else when it comes to marketing, it requires a structured and thought-out approach. After all, if you’re giving something away for free, you need to know that you’re going to be able to reap the benefits [...]
We’re all aware that B2B marketing attempts can be greatly aided with Twitter. However, though the number of companies on Twitter is around the 80% mark, we’d imagine less than half of these businesses use it for anything other than sending the odd tweet now and again. Raising your game and improving the value of [...]
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