In April 2011, Stanford product design student Evan Spiegal stood in front of a group of his peers and presented his idea for ‘Snapchat’, an app that allows users to share photos with friends that would then disappear in a matter of just seconds. If you will, it’s an extension of text messaging that’s similar [...]
Read MoreThinking about running a Facebook contest for your business? It can be a brilliant business tool, but like everything else when it comes to marketing, it requires a structured and thought-out approach. After all, if you’re giving something away for free, you need to know that you’re going to be able to reap the benefits [...]
Read MoreWe’re all aware that B2B marketing attempts can be greatly aided with Twitter. However, though the number of companies on Twitter is around the 80% mark, we’d imagine less than half of these businesses use it for anything other than sending the odd tweet now and again. Raising your game and improving the value of [...]
Read MoreAny savvy marketer knows that calendar events such as Christmas present an unmissable opportunity to boost the awareness and popularity of a brand. With more and more people using social networks to research their options before making purchases, it makes sense to develop festive campaigns that reach out to a target audience. Here, we take [...]
Read MoreAs the devastation of Hurricane Sandy reaches the clean-up stage, commentators are starting to look at what can be learned from the disaster. And if you’re an internet marketer, you’ve probably already realised that the affects of the storm very much touched upon your area of expertise. During the storm, social media played four main [...]
Read MoreGoogle+ is an SEO behemoth and one that is a completely open book for SEO. Unlike Facebook and Twitter, which operate closed policies, Google+ provides amazing SEO effectiveness for effort. And even if for marketing it is a different story than the two aforementioned platforms, it really provides a lot more scope for search engines. [...]
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