The benefits of using social media and widely documented, and include everything from increased brand awareness to higher sales. But what about the risks? Though social media is a relatively new arena, there’s already plenty of horror stories about businesses that have used it badly, to the detriment of their reputation and sometimes even their [...]Read More
If you post, you want to be seen. However, like everything in our increasingly complex world, it’s not as simple as merely typing and pressing ‘post’. Facebook uses the EdgeRank algorithm to show, or hide updates from fans depending on numerous factors. In fact, according to PageLever only around 7 per cent of posts reach [...]Read More edge rank, engagement, facebook, ipad, social media, sweepstakes
Link building is something that has become increasingly common in the world of SEO and guest posts are fundamental to these backlinks. The Google Penguin update has created stricter guidelines for backlinks and these may become even more stringent with further changes. Unfortunately for some, Google is clamping down on sites who flout its new [...]Read More backlinks, da, domains, ip address, links, SEO, social media
If you’ve been tasked with managing the social media accounts within your business, or you’re thinking about launching a social campaign, you’re probably wondering what it is exactly that you need to do. Unfortunately, it doesn’t involve sitting on Facebook chatting to your friends all day and calling it ‘work’! This handy guide will show [...]Read More social media, social media job description, social media manager
Under the Google system of old, searchers would see results based entirely on the terms that they had typed in. The websites that showed up were the ones that had been optimised for defined keywords, through the creation of keyword optimised content. This is still true, to an extent. Type in the word ‘American Football’ and [...]Read More google, Google algorithm updates, Local SEO, matt cutts, SEO, social media
Your customers make you who you are, so keeping them happy is a priority for you and for the success of your business. However, at one time or another business will receive a complaint and more so now than ever, this problem will be voiced on social media. For many businesses this can mean hiding [...]Read More social media, social media complaints. marketing, social media marketing, social media research
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