Of course, using Adwords without expertise can be a losing game financially. Once clicks start to register in the account, it’s all too easy to lose sight of the goal: increasing sales of your products or services.
Many people don’t hire a PPC consultant. They dive straight in with a list of broad search terms, many of which may be driving useless traffic to the site. Someone who is not an experienced user of Adwords won’t see the danger signs. A rapidly depleting balance, low Quality Score and single-click credit card deposits can be a dangerous combination which can result in poor targeting. Believe it or not, that can cost hundreds or thousands of pounds per month.
Why hire a PPC specialist?
In almost all situations, hiring a PPC expert will save you save on advertising spend and maximise your return on investment. PPC specialists have seen all the mistakes new users make and they can shield you against the majority of them before your ads are even active.
For example: consider the negative keyword. The most basic negative keyword every small business needs to add to their campaign is ‘free’, because people who are looking for free things are the last people you want to click on your ads. They’re not ready to buy. They don’t provide conversions. If you’re thinking of running an Adwords campaign and you don’t know what a negative keyword is, stop right now and speak to a PPC manager.
Are there efficiency gains from hiring a PPC expert?
Absolutely. For one thing, your campaign will register valuable clicks more quickly, and it will be targeted to your niche market. Once your campaign is running, Adwords optimisation is essential if you’re going to spot problem areas before they affect your campaign scores.
Another thing to consider is the sheer time and effort a good campaign requires. PPC consultants expect to spend a minimum of 15 minutes per day on a small Google Adwords campaign, carefully pruning problem keywords and split testing the ones that are working. In reality, anyone who is serious about Adwords optimization could spend an hour a day on the site. Is that an hour you could afford to lose? If not, hire a PPC expert.
Where do I start with Adwords optimization?
WebSearch SEO offer a comprehensive PPC Management Service designed for small businesses. We’re efficient, and that means we’re affordable. We’re experienced in Adwords optimization, but we also work on organic SEO, so we have a good overview of the end-to-end process that results in improved ROI. We can see the whole picture, and we can tie in your Adwords project with other things that will organically enhance your search engine ranking.
One thing’s for sure: if you’re serious about Adwords, consider a PPC consultant. Don’t be put off by the cost. In most cases, PPC help is priced very reasonably, and when you see tangible results, you’ll be glad you didn’t spend a month trying to figure it out on your own.