Social media has given infographics a new lease of life as people share ideas and messages in their favorite social networks. The human brain processes images much faster than words and therefore it was inevitable that people would end up using them a lot. Businesses quickly discovered just how effective they can be in driving traffic to their web pages and websites. Many smart entrepreneurs have replaced wordy posts that would have been ignored with powerful images that include links to their sites.
But what exactly are infographics? An infographic as the name suggests is information that is presented in an attractive visual form so that the message can be instantly understood. It communicates ideas much faster and more effectively than mere words.
You too can use infographics effectively to get your marketing message across quickly and attract unique visitors to your website who would otherwise not have had their interest piqued. The following are 5 effective ways in which you can ensure that your use of this amazing tool helps you meet your online objectives.
1. Entice Them to Forward it
Chances are that you have come across images online that are just crying out to be
forwarded to your friends. That is exactly the kind of infographic you need to create. Actually the fact that a good infographic always provokes folks to forward it, is one of the main reasons why this new marketing tool has had such a huge impact in the marketplace within such a short time. And so you must strive to make it easy for people to share and forward. Do include links that will make forwarding extremely simple. When it takes too many clicks and too much trouble to forward a simple infographic then you can be sure that the number of people who will end up forwarding it will dramatically reduce and it will never go viral which is what you want to happen.
2. Your Message Must Be Understood Instantly
Strive to keep it simple every single time. Do remember that your message should be understood instantly and without much trouble. In a flash really.
You need to avoid the temptation to include too much detail. Keep it simple. Too many different images for instance will make your audience lose focus and probably get confused. It may be useful to go back to road signs constantly to keep you on track. Remember that people online are frequently “moving” at a “higher speed” than drivers on the freeway and will swiftly move on if your image confuses them or does not have a message that is powerful enough. Your infographic needs to be simple but
potent and with a clear message that will be understood immediately.
3. It Cannot Be Familiar to Anybody In Your Audience
Uniqueness is extremely important in creating successful infographics. You will need to endeavor to always make it stand out and grab the immediate attention of your audience. It should also be something that is also not easy to forget and tends to stick to the mind. That is why being unique is important. Audiences online tend to have short attention spans and will be easily bored if they see something that looks a little familiar or even similar to the usual. During the design stage of your infographics look for opportunities to do the unexpected. Or to introduce something totally unexpected in the ordinary. Originality and uniqueness will always count for a lot here.
4. Bold Creativity Should Stand Out
The key to designing effective infographic messages is bold creativity. For instance you could use a unique “bleeding” font to emphasize blood shed in your message so that even without reading through the letters that make up the word the message is communicated instantly. Images can be turned upside down for another kind of emphasis. This is the kind of bold creativity that will always give you great results.
5. Is Your Design Way Too Crowded?
Be careful to use as few words as you possibly can. Start by writing out your message in full and then keep finding ways to shorten it. It is very possible to shorten most messages to a single word. One of the reasons why the idea of infographics has rapidly taken hold is the fact that these days the public gets bombarded with all kinds of messages. And many of those messages are very “busy”. That is why a lot less is a lot better when it comes to creating infographic messages.
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- 5 Effective Ways To Make Your Infographics Successful - August 19, 2013