Under the Google system of old, searchers would see results based entirely on the terms that they had typed in. The websites that showed up were the ones that had been optimised for defined keywords, through the creation of keyword optimised content. This is still true, to an extent. Type in the word ‘American Football’ and […]
google, Google algorithm updates, Local SEO, matt cutts, SEO, social mediaAlthough structured data markup may sound like a complicated computing procedure, it is actually a fairly straightforward means of marketing your website. It involves entering data which then shows up in the search engines in the form of a rich snippet. This neat little add on may display the average user rating given by people who […]
rich snippets, schema.org, SEO, structured data markupIt is quite likely that the majority of your friends and family relations have an internet enabled mobile device. You may well be used to seeing them typing text messages and making the most of wifi access to network via platforms such as Facebook and LinkedIn. As the number of people engaged in such technological […]
Bing, Flash, Google Analytics, Java, mobile optimisation, WebsearchWould you part with a couple of hundred dollars to buy 2000 twitter followers? Is this a legitimate business practice or does it reside in a grey area? The whole ‘twitter followers for cash’ strategy is fraught with problems and it’s worth considering how worthwhile it really is in the long term. Some people buy […]
Your customers make you who you are, so keeping them happy is a priority for you and for the success of your business. However, at one time or another business will receive a complaint and more so now than ever, this problem will be voiced on social media. For many businesses this can mean hiding […]
social media, social media complaints. marketing, social media marketing, social media researchThe potential rewards of running a social media marketing campaign are well documented. If you own a business, it’s more than likely that you’ve considered turning to social media to boost your brand awareness, attract new customers and engage with your target audience. But what if you just don’t have the time or expertise available […]
outsourcing social media marketing, social media, social media management, social media marketing