One of the biggest downsides of the SEO process as a whole is how unforgiving it can be. When it comes to most of the duties your website demands there is often no harm in favouring something of a trial and error approach. But not with SEO – get it wrong with SEO and you […]
SEO copywriting, seo mistakes
A good call to action is undeniably one of the most important parts of any piece of copy. Though the premise is really quite simple, it’s something that so many business owners neglect to do when they’re putting their content together. It can seem a bit too forward to put yourself out there and ask […]
calls to action, conversions, SEO, SEO copywriting
If you’re one of the millions that thought peer pressure was confined to your school years, you’re in good company but also couldn’t be more off the mark. In fact, there isn’t a single one of us that is 100% immune to peer pressure, which means that from a marketing perspective it can be a […]
testimonials
It would be great if there was a simple checklist we could all follow when it comes to creating content that converts, but sadly there isn’t…and nor will there ever be. The reason for this is of course the fact that it all depends on what you are writing about, why you are writing about […]
SEO copywriting
Read one guide on SEO techniques for 2013 and beyond and you’ll be told that success lies in making your content as attractive as possible to the robots that determine your ranking. However, read another and it will tell you that this is garbage and the only site visitors you should be targeting are your […]
SEO content, SEO copywriting
They often say that the vast majority of your content should be curated and only a much smaller percentage created by your brand and your brand alone. Why is this so? Simple really – your brand sadly isn’t nearly as interesting as the rest of the world at large, which means that if you want […]
content curation