There are two sides to every argument and for pretty much every advocate of SEO as the way forward for businesses in general, there’s another that doesn’t exactly share the same viewpoint. So with all the facts on the table – is SEO a worthy investment, or one that can work but isn’t exactly a […]
online marketing, SEOIf you aren’t already using email marketing alongside your SEO campaign, you’re missing out on a big opportunity for your business. The two are natural bedfellows, and when perfectly aligned, can revolutionise your online marketing activities. After all, if you’re driving traffic to your site from search engines, you need to make sure that you’re […]
email marketing, email marketing and SEO, SEOHere’s a question recently posed at an online marketing event in the UK – does SEO have the potential to be a bona-fide recession-buster? Optimism aside, there’s really no escaping the fact that the British High Street has taken one hell of a wallop from the recession and is in some areas looking decidedly bleak. […]
SEOCan Google tell the difference between guest blogs and sponsored blogs? There is a very big difference between the two, as sponsored blogs are those that come in the form of promotional material like advertorials in various publications. As such, this is something that really shouldn’t be hidden from Google and should instead be clearly […]
SEO answers, SEO questionsIf you’ve been working hard on an SEO campaign and are starting to see your search engine rankings improve, it makes sense to assume that your sales will naturally increase. Unfortunately though, this isn’t always the case. You might be getting more traffic to your site, but if you aren’t managing to covert them into […]
copywriting, SEO, website conversionOne of the scariest emails you’ll ever receive from Google – of hopefully won’t receive – is that which informs you of a manual penalty having been discovered as using unnatural links and techniques frowned upon by the powers that be. It’s a horrible feeling and even more so in instances where those in question […]
google, Google's changes, over optimisation, Panda, SEO, seo mistakes