When it comes to the number of users and ad revenue generation, the social media giant Facebook is perhaps the number one competitor of Google. Last year, Mark Zuckerberg thought that it’s time to offer something that their competitor is known for and thus was born a new search feature of Facebook named â??Graph Searchâ?. [...]
Read MoreThere can be no question that the influx of social media has changed the very foundations of online marketing and how business and employees can conduct their online presence. Social media has brought with it opportunities to directly interact with consumers and to build relationships that would make small village shop owners jealous, however there [...]
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Online Reputation Management Online reputation management isn’t new but it is becoming more and more important for organisations and individuals. Reputation management is essentially managing, monitoring and responding to communication about your brand on third party websites. It’s all about ensuring that the voice of your brand is present and engaging in the online world [...]
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If you’re using social media as a way to advertise a product or a service, you’re using it in a way that was not the original intention of the technology. Social media was originally designed as a way to socialize, not too surprisingly, and that means that you have to be creative with this format [...]
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Link building has always been one of the most important and potentially powerful tools at the disposal of any SEO expert, which remains just as true today as ever before. However, the problem faced by most these days is that plenty of the tactics and techniques that used to be just fine a few years [...]
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