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Mark Johnson
Owner/Founder at WebSearch SEO Ltd
Owner and Founder of WebSearch SEO Ltd. SEO Nerd and determined to help small and medium businesses succeed online.
Latest posts by Mark Johnson (see all)
- Web Design Case Study 1 - April 2, 2015
- Golden Rules for Reputation Management - January 25, 2014
- Why Monthly SEO Reviews are Essential - January 11, 2014
- How To Ensure ROI For Your SEO Campaigns - January 1, 2014
- Tips for Effective SEO Planning for 2014 - December 30, 2013
Links aren’t everything in SEO, but search professionals attribute a large portion of the engines’ algorithms to link-based factors (see Search Engine Ranking Factors). Through links, engines can not only analyze the popularity of a website & page based on the number and popularity of pages linking to them, but also metrics like trust, spam, and authority. Trustworthy sites tend to link to other trusted sites, while spammy sites receive very few links from trusted sources,^.*
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