Capturing your audience’s attention is very important when it comes to your overall conversion rate. After all, what is the point of having a web site if you can’t get people to follow through to your site? It really all comes down the your landing page, and how effective it. There are so many internet marketers that look for free or low cost ways to bump up their conversion rate, because let’s face it – that’s how you are able to become more profitable!
The Importance of Conversion Tracking
Before we get into the actual tips, it is important to understand the importance of tracking your conversion rate. If your website is just sitting out there, and you don’t really have a good idea as to how many people are actually following through and doing business with you, then you really don’t have any way to knowing if these tips are actually working for you. Start by tracking your activity and measuring your conversions so that you are able to optimize your site to the fullest. Here are a few tips that will help you to improve your marketing, thus bringing you a higher return on your marketing investment- and the best news is that most of these ideas are cheap, or even free!
If you are looking for an easy to use interface that will allow you to build an effective landing page, then InstaPage is a great tool for you to use. It allows you to incorporate your social media pages and other third party pages, and it also allows you to track all of your statistics. You will be able to see how many visitors you have, how many pages have been viewed, and will also calculate your conversion rate. The basis behind this program is the fact that it allows you to see what areas could use improvement on your site. Best of all, it is free for the first month and offers low cost plans if you choose to continue with it.
Creating a new landing page can really be a long and drawn out process, especially if you don’t have a member of your staff that is willing to spend a bulk of their time on your site. If you want to get your page out there quickly, then Unbounce can really be useful. This program helps to get your page out there fast, because it uses a template rather than a highly developed page that takes weeks to build. It’s free for you to get started, and just $50 per month after that.
When you are first getting started with a landing page, it is really important for you to create your wireframe to ensure that your site is visually and aesthetically pleasing. This is perhaps one of the biggest problems that people have when it comes to their site, because a site that isn’t easy on the eyes isn’t going to keep people for very long. You can get this program for as little as $79 for the desktop version, or $12 per month for the web version. It really is cost effective.
4) Google Analytics
Google Analytics is perhaps one of the best resources when it comes to your business’s success on the web. Through the use of the tools in this program, you can find out how people are using your site. This will give you more insight on what you can do differently. Using In-Page Analytics, you can actually find out where people are going once they come to your site. Pages that aren’t being visited often may need to be revised and optimized to bring about more traffic. If you are already subscribed to Google Analytics, this tool is free.
5) Concept Feedback
When it comes to using user research, you can really find a whole lot about various different problems that you have with your website, but you don’t always find too many suggestions for what could be done differently. The key to perfecting your site is to not only acknowledge the issues, but also to fix them. With Concept Feedback, you will find professionals that will not only help you to determine what could be improved, but will give you helpful tips to help you ensure that you are able to fix everything so that you can have a better conversion rate. It may seem expensive, around $100 per review, but it is definitely well worth every penny.
No matter how great you are when it comes to designing your website, there are sure to be issues that you are unaware of. The good news is that UserTesting.com gives you a resource that allows you to get feedback from actual users that test out your site. They will be able to tell you their frustrations, what could be improved, what seems to be working, and their overall rating of your site. It only takes about two hours for you to get your first test done, and it only costs $39 per test, or $29 per test if you order in bulk.
Many times, when creating your website or landing page, you aren’t always aware of some of the small issues that could make a huge impact on your conversion rate. By using ClickTest, you can see if your links are actually placed in the most ideal location on the site. If your site is not really tailored to meet the needs of your audience, or if they get confused about where to go, then you could lose business. It starts out by testing your page for optimal link placement, and starts out with plans around $20 per month.
As you can see, you don’t have to add mega bucks to your marketing budget just to improve your conversion rates. In fact, there are a few things that you can do that won’t put too much of a dent into your overhead costs. When you think about it, effective advertising and marketing shouldn’t cost you anything. It should really be more of an investment that brings you in a profit. It just makes sense to use methods that are cheap, yet effective.
Latest posts by derekfraser (see all)
- Improve Your Conversion Rate By Using These 7 Free Cheap Tools - December 2, 2013