What is an SEO copywriter?
If you’re looking to drive traffic to your site organically, content is key. Search engines place huge importance on quality content: it forms the basis of their ranking algorithms, and sites which are well-written will always rank better than their rivals. Good content that is professionally composed can make a big difference to the visibility of your website in search engines, but it’s also far more effective when it comes to conversion rates.
A SEO copywriter is a writer who writes specifically for the web. The content they produce is crafted to appeal to search engines and human visitors at the same time. That means it incorporates keywords without being off-putting. A SEO copywriter will use a tone suitable for your brand while consciously weaving in the terms that search engines are looking for.
SEO copywriters work on some of our SEO projects to improve the quality and relevancy of websites. We also provide SEO copywriting services as a separate, stand-alone package. Depending on the status of your website and the way your content is structured, you may need a range of different copywriting services to cater for your business needs.
Why do I need SEO copywriting services?
Without content, search engines can’t find your website. With poor content, they can find it, but their ranking algorithms won’t know what it’s about, so it will be hard to classify. Content isn’t just about stuffing a page with keywords or writing someone’s life story: it needs to be written in a certain way, and this is where professional SEO copywriters can help.
Poorly written content fails on two levels: it fails to get your website ranking highly in search engines, and it fails to engage your visitors and encourage them to make a purchase. It doesn’t transmit information in an efficient, effective way.
Content that isn’t written by a website copywriter won’t be well classified, and your customers won’t find you when they search. Your website won’t be considered relevant to the keywords they’ve used. If you’ve written all the content for your website yourself, you will almost certainly missing some detail which you take for granted – simply because you are more familiar with the topic than someone who writes on your behalf. The techniques they use are very specific to the medium they are working with; they know how to make your website more effective and engaging.
What kind of copywriting do you offer?
Our services cover a range of different types of SEO copywriting services. We may initially recommend that your web content is given a complete overhaul to improve visibility and readability. We may then suggest regular blog posts, and a team to handle blog management on your behalf. If you’re purchasing our SEO services, you’ll almost certainly find that there is some part of the project based around our SEO copywriting service.
A SEO copywriter is one of the most useful people you can employ to improve your website, and great content is a great investment that will serve you well for weeks and months to come. It will help you achieve a better ROI, a better search engine ranking and a website that your customers find easier to use and more engaging.
How do I hire a SEO copywriter?
Simply drop us a line using our contact page and let us know what kind of content you need. If you’re interested in incorporating wider changes to your website, we can bundle everything together into one project for your convenience.Contact us for a Free no obligation quotation