Posts tagged "engagement"

Facebook’s Halving of Reach and How to Deal with It

October 22, 2012 / Mark Johnson / Social Media

Research shows that Facebook has cut the reach of its brands’ posts by around half, meaning that fans only see the most engaging of posts. Changes to the EdgeRank algorithm have meant that brands now have a harder time staying in the newsfeed and that Facebook has levelled the playing field between commercial and non-commercial […]

algorithm, edgerank, engagement, facebook, facebook fall

How to Improve your Visibility on Facebook

October 10, 2012 / Mark Johnson / Social Media

If you post, you want to be seen. However, like everything in our increasingly complex world, it’s not as simple as merely typing and pressing ‘post’. Facebook uses the EdgeRank algorithm to show, or hide updates from fans depending on numerous factors. In fact, according to PageLever only around 7 per cent of posts reach […]

edge rank, engagement, facebook, ipad, social media, sweepstakes

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