US states legalise cannabis – but Google, Twitter & Facebook say no

January 29, 2014 / Ruth / SEO

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Whilst several American states have legalised the recreational use of Cannabis, online giants such as Google, Twitter, and Facebook have taken a very clear stance against advertising the drug. All networks have commented that they’ll regularly review their advertising policies, and it’s been implied that things might change in the future. Still, experts have commented […]

facebook, google, SEO, twitter

Who Are You Really Writing For? Back to Basics, not Bots

July 15, 2013 / Mark Johnson / Link Building, SEO

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The more time you spend working in and around the world of online marketing, the greater the impression you get that somewhere along the lines a whole bunch of people lost their way. Ask most of the more seasoned internet marketing pros the world over what matters most when it comes to doing business online […]

google, link building, SEO, seo mistakes

Key SEO Trends for 2013 and Beyond

June 18, 2013 / Mark Johnson / SEO

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We might only be a few months into 2013 but more than enough time has already passed for us to take a good long look at on-going SEO trends to see how things are changing. And for anyone that’s fallen into the trap of thinking that SEO as a whole has stabilised and really isn’t […]

google, Google Penguin, Google trends, Panda, SEO

Google’s Matt Cutts Talks of Rolling Spam-Catcher Idea – Coming Soon?

June 14, 2013 / Mark Johnson / SEO

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This April’s Search Marketing Expo in San Jose was the usual hotbed of both gossip and genuine revelations, but it was of course those that originated from Google’s Matt Cutt that piqued the lion’s share of interests. After all, when it comes to online marketing and SEO he’s as good as God in the eyes […]

google, Google Penguin, Google update, SEO

Three Steps Back to Strength Following a Google Manual Penalty

May 7, 2013 / Mark Johnson / SEO

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One of the scariest emails you’ll ever receive from Google – of hopefully won’t receive – is that which informs you of a manual penalty having been discovered as using unnatural links and techniques frowned upon by the powers that be. It’s a horrible feeling and even more so in instances where those in question […]

What Google’s Merchant Quality Update Means for Online Business Owners

April 24, 2013 / Mark Johnson / SEO

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Online business owners never seem to be able to let their guard down for more than a day or two, before Google comes along and once again slaps them in the face with a rather terrifying algorithm update. And in the latest instance, talk of the town is centred around Google’s Merchant Quality Update – […]