When it comes to the number of users and ad revenue generation, the social media giant Facebook is perhaps the number one competitor of Google. Last year, Mark Zuckerberg thought that it’s time to offer something that their competitor is known for and thus was born a new search feature of Facebook named â??Graph Searchâ?. [...]
Read MoreThere can be no question that the influx of social media has changed the very foundations of online marketing and how business and employees can conduct their online presence. Social media has brought with it opportunities to directly interact with consumers and to build relationships that would make small village shop owners jealous, however there [...]
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Reached a brick wall with your online marketing? Not seeing the results you need, and uncertain about your next steps? It could be because you’re making one of the mistakes that are oh-so-common in 2014. Here, we outline the things that you should be avoiding, to help you get back onto the right track. Not [...]
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If you’re using social media as a way to advertise a product or a service, you’re using it in a way that was not the original intention of the technology. Social media was originally designed as a way to socialize, not too surprisingly, and that means that you have to be creative with this format [...]
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Link building has always been one of the most important and potentially powerful tools at the disposal of any SEO expert, which remains just as true today as ever before. However, the problem faced by most these days is that plenty of the tactics and techniques that used to be just fine a few years [...]
Read MoreWhen you’re thinking about your social media campaigns, it’s easy to get bogged down with all the minor details and forget about the bigger picture. But if you want to make a difference to your business, it’s wise to keep the rules of social media management in mind. Here, we take a look at what [...]
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