Why Has Google Changed?

6 comments on “Why Has Google Changed?”

1. Why Has Google Changed….again? | Inbound.org says:

   April 28, 2012 at 8:38 am

   […] Why Has Google Changed….again? 1 Upvotes Discuss Flag Submitted 1 min ago George Miller SEO websearchseo.co.uk Comments […]

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2. Max says:

   May 4, 2012 at 6:14 pm

   Google are adamant that it is all in the quest to make search results better quality and more relevant, which would be fine if it worked! The fact of the matter is that out of 3.5million results for 1 keyword 500 of those might be highly relevant and high quality, so then how do they decide what order to rank them in – well yes, popularity and buzz, i.e. backlinks and social signals.

   so what if you are a fairly young company? not many backlinks, no one knows you, how do you generate backlinks and social shares. You try everything under the sun to try and and get things moving for your site! Who can blame you? Anyone would do the same.

   But now – since “Penguin” you get “Penalised” for trying. Trying to artificially improve you link profile or Social popularity will get penalised.

   My question is How do you get from 0 to hero in the search engines without doing ANY artificial manipulation of your link profile or Social media shares – I would love to see a case study or and example – Anyone? Anyone?

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3. Vivienne says:

   May 4, 2012 at 9:43 pm

   Max, you have a very valid point; SEO has to be good quality, regular and reputable. Informative, engaging and unique copy is also key. Varied media on blogs and social media postings which are relevant to a specific target group puts us back into the situation every company was in before the internet: how do we target, engage and maintain customers? Some case studies will follow so please keep in touch, it’s fantastic to have thoughtful discussion on these topics and develop this knowledgeable, dynamic community.V.

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4. john davison says:

   May 20, 2012 at 2:16 pm

   The reason Google keeps changing is that it has misunderstood the meaning of innovation.

   Innovation should mean introducing new products while keeping your original successful product intact. See Cadbury’s Dairy Milk, the most successful chocolate in the UK, and basically unchanged for 107 years.

   Innovation to software companies, however, seems to mean scrapping your successful products every few years (Microsoft) or every few months (Google) and forcing clients to accept the new one, even if, as with Vista, or Gmail’s New Look, everyone, just everyone, knows that the new product sucks.

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5. Vivienne says:

   May 21, 2012 at 1:34 pm

   John, you have touched on a very significant point which strikes at the heart of technology and the impact on our lives. There is a need for change, as you say, innovation and dynamism but without always dissing all that has gone before. A book that’s well worth looking at is ‘The Myths of Innovation by Scott Berkun. It talks sense and covers a wealth of ideas about ‘the light bulb’ moments we all seem to strive for.

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   • john says:

     July 1, 2012 at 8:15 pm

     thanks for your reply i will check it out 🙂

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